Teenmaar Shakthi Business Differences

It is a known thing that Jr.NTR's 'Shakthi' has done an all time record breaking pre release business in every area of Andhra Pradesh. Normally, the record pre release business will

effect badly on distributors if the movie fails to get profits. But it is not the case with 'Shakti'. The business was not fully done on NRA (Non Refundable Advance) basis. So, the distributors will be on safer side and will be paid 30% amount back in case the movie fails to recover the spent money. It means the producer and the distributors share the loss.

On the other hand, though Teen Maar's pre release business was not an all time record; it was done on NRA basis in almost all the areas of the state. In other words, despite the movie's fate, distributors cannot get their advances back, but the producer will be on safer side in this case.

But if we look at the same scenario in other angle taking the NRA into consideration, 'Shakti' has actually done only 70% of the business than how it is being marketed. But Teen Maar's business is 100% according to the publicized figures. And both the movies can be considered to be almost equal in their pre release business.