Reason Behind the Pawan for Ishq audio ...........

It is known that Nitin, who is being called as Tollywood's 'Ghajini Mohammed' in recent times, is getting ready for the upcoming release of his film Ishq staring Nitya Menon as the female lead. Till yesterday,no one is bothered about this super flop hero and his movie Ishq.But all of a sudden the movie Ishq and its audio release function became the hot cake both inside and outside the film nager.The one and only reason behind this quick fame is known to all by this time..Yes it is Power Star PawanKalyan.

Ever since Nitin announced the news in his twitter account saying PowerStar PawanKalyan will grace the audio release function of Ishq, there is a lot of gaga created among the thousands of fans of Pawan. People who are least bothered about this super flop young hero and his movie Ishq till yesterday, are now started waiting for the audio release of Ishq so that they can see their favorite hero PawanKalyan directly.
While everybody is talking about Pawan's presence in Ishq audio release, here is an interesting thing came to the notice of behindreels.com through some close sources of Ishq unit. Everybody knows that Nitin is a big fan of PawanKalyan and he often express his craze towards Powerstar publicly through his twitter account and other means.The makers of Ishq movie who are scared of Nitin's flop hero image , tried out every possible thing to get some publicity to this movie.Earlier they released a song 'Lachamma' copying the style of 'Kolaveri Di' in youtube for publicity which inturn failed to draw the attention of people.
Hence this time, they came up with the idea of cashing in PawanKalyan's fame using Nitin's craze towards the hero to get instant free publicity and asked Nitin to invite Pawan to the audio release. As expected the idea worked out well with Pawan giving his nod to attend this function. Lets hope atleast PawanKalyan will rescue this young hero from series of flops!!!